- Chris Clarke, Senior Vice President, Marketing & Communications , Habitat for Humanity International
Habitat for Humanity’s strategic plan calls on all of us to be communicators and serve as a leading voice on the need for affordable housing worldwide. We must grow awareness of our work and help audiences understand that our efforts help Habitat homeowners access new opportunity. And that opportunity is the chance to build a better life for themselves.
Based on what we’ve learned from research commissioned as part of our brand strategy initiative, we’ve landed on a creative platform and messaging direction that will serve as a foundation for bringing the Habitat story to life in a way that is unique and our own.
With Habitat staff, volunteers, donors and advocates working in concert all over the world, we can become an even more powerful presence, driving deep engagement with our mission among existing and prospective supporters at every level.
Our brand is one of our most valuable assets. Because of our past, we can do more. Because of our vision, we must do more.